The brief was to create a refined dining experience around the product launch, transforming the event space into an inviting setting where guests could experience the brand in a more relaxed and social way.

The tablescape combined natural textures, soft white florals, fresh greenery and candlelight, creating warmth while retaining a clean, contemporary feel. Styling was kept low and carefully considered to allow space for sharing-style dining and conversation, while complementing Smeg’s distinctive design-led identity.